Future of E-Commerce in the Czech Republic
Source：podnikatel
From：Taiwan Trade Center, Warsaw
Update Time：2022/11/29
The future of e-commerce belongs to marketplaces, within 5 years they will dominate in the Czech Republic
Marketplaces are already dominating the world and, according to experts, they will soon be here too. Not only marketplaces were the topic of the Smart Business conference organized by the Tuesday Business Network. E-commerce and its possibilities are not yet fully discovered in the Czech Republic for that many companies are approaching Czech market and trying to enter with new products, services and options for an interactive communication with the client.
There are in principal some big players on the market where two-thirds goes to. As of now these are dominant players 10%, with Alza.cz, Heureka and Allegro (Mall) dominating here. However, according to David Cikánek from the company EXPANDO global, which helps companies to enter Amazon, other foreign players will gain influence in addition to Amazon, and within 5 years the marketplaces will dominate in our country as well.
One of the foreign challengers is Kaufland Global Marketplace, whose sales manager for the Czechia and Slovakia, Miroslava Birešová, told the conference participants what is important and what they should pay attention to when selling internationally via the online marketplace. The key is to manage your marketplace business carefully and monitor key data and use reports and analytics to continuously improve performance. We are going one step further and opening the Kaufland.cz and Kaufland.sk marketplaces in 2023, added Miroslava Birešová.
How a Czech owned company can expand in e-commerce into abroad ?
It is markeplaces that can represent an interesting possibility for a number of e-shops to sell abroad. And the second part of the conference was devoted to expansion abroad. The participants learned how Notino, the largest European e-commerce player in the field of beauty, thinks about expansion, or how the peer-to-peer carsharing service HoppyGo managed to build a successful brand and enter the markets of Central Europe in 5 years.
Source: https://www.podnikatel.cz/aktuality/budoucnost-e-commerce-patri-marketplaces-do-5-let-budou-v-cr-dominovat/?utm_source=www.seznam.cz&utm_medium=denni-tisk