Primark launches its first circular product collection
Source：business-review
From：Taiwan Trade Center, Bucharest
Update Time：2023/05/24
Primark is launching its first product range designed and made to be reloved or recycled. From mid-April, customers can shop the new circular product collection, designed using Primark’s new Circular Product Standard, which is based on principles established by the Ellen MacArthur Foundation.
From stylish wide leg denim and relaxed fit jeans to transitional denim overshirts and relaxed-fit t-shirts, this is a collection of spring/summer wardrobe heroes to mix and match, knowing that they can be recycled into new clothes and materials when they reach the end of their life.
The collection is priced at Primark’s typical great value, with prices ranging from 22 RON to 125 RON, all part of Primark’s commitment to make more sustainable fashion affordable for customers.
Every piece in the collection has been designed and made to be reloved or recycled with a focus on three key parts:
- More sustainably sourced materials1
- Durability
- Recyclability
Alongside the range, Primark has published its new Circular Product Standard, a framework for how it intends to design products now and in the future. It will be used by Primark’s Product Teams and its suppliers to support Primark’s ambition that its clothes to be worn for as long as possible and then recycled at the end of their life. It will be updated annually to reflect Primark’s progress in this space.
Developed in consultation with circularity think tank Circle Economy and the non-profit sustainability educator Sustainable Fashion Academy, the new framework is built on the vision for a circular economy for fashion by the Ellen MacArthur Foundation, a global thought leader on the circular economy, and in consultation by climate action NGO, WRAP. Both Circle Economy and Sustainable Fashion Academy partnered with Primark to develop a bespoke Circular by Design training programme which aims to educate Primark’s Product Teams and key suppliers in the theory and practice of a circular economy and its application in their day-to-day work.
The launch of the collection follows a pilot of the Circular Product Standard framework last year where Primark trained an initial group of designers, buyers and suppliers in circular design. This training will now be rolled out to over 500 members of Primark’s product teams this year, along with additional selected suppliers.
Source: https://business-review.eu/