Spanish fashion brand La Garrocha boosts inventory management and revenues with AI-powered Naiz Fit from MySize
Source：PR Newswire
From：Taiwan Trade & Innovation Center, Tel Aviv
Update Time：2023/12/26
MySize, Inc. (NASDAQ: MYSZ) (TASE: MYSZ.TA), a leading omnichannel e-commerce platform and provider of AI-driven measurement solutions, announced today that La Garrocha, a distinguished fashion brand from Spain known for its equestrian-themed creations, has successfully utilized Naiz Fit, the innovative apparel sizing tool developed by MySize, to improve its business metrics including better inventory management, increased customer conversations, and higher sales. Through this implementation, La Garrocha has managed to enhance several essential business metrics.
Over the past two years, La Garrocha customers utilizing Naiz Fit have generated nearly €600,000 (approximately $654,000.00) in purchases. La Garrocha, driven by data insights, has meticulously tracked the influence of Naiz Fit on its business operations. From the onset of 2023, 14.28% of first-time visitors to La Garrocha's e-commerce platform who used Naiz Fit proceeded to make purchases. Notably, customers engaging with Naiz Fit exhibited a 127% higher likelihood of completing a purchase compared to those who did not employ the sizing tool. Given that a significant portion of La Garrocha's sales occur online, these metrics wield a substantial impact on the brand's bottom line.
Miguel Ángel García Rodríguez, CEO and Co-Founder at La Garrocha, stated, "At La Garrocha, we track our purchase numbers closely, so managing the depth of our size set working with seven sizes per garment is very complex. We rely on experience and place significant trust in Naiz Fit. We continuously monitor the Naiz Fit dashboard to see which size recommendations have been requested per item. Based on this analysis, we optimize inventory purchases to ensure customers have the sizes and styles they want while also increasing our turnover and minimizing unsold inventory."
Ronen Luzon, Founder and CEO of MySize, commented, "The triumph of La Garrocha serves as a dynamic testament to the remarkable advantages unlocked by MySize's apparel sizing solutions for apparel retailers, customers, and environmental sustainability. With La Garrocha's influence sweeping across Europe and beyond, we stand resolute in our commitment to empowering La Garrocha and other retailers with cutting-edge, AI-powered digital tools that will not only fortify their current business endeavors but also aggressively propel our mission of expanding and cultivating future new customers. Through this collaboration, we hope to redefine industry standards while amplifying MySize's role in fueling business growth for our customers."
Source: https://www.prnewswire.com/news-releases/spanish-fashion-brand-la-garrocha-boosts-inventory-management-and-revenues-with-ai-powered-naiz-fit-from-mysize-301903669.html